Is Increasing Use Of Twitter Search A Concern for Those Concentrating On Advertising Via Conventional Search Engines?

July 28, 2010 · Filed Under Business

New statistics produced recently show that 800 million search queries are made on Twitter every day. Is this something to be concerned|worried about for an enterprise that concentrates is search based advertising on conventional search engines? After all, searches performed on Twitter are beyond the scope of search engine optimisation strategies. However it is the type of search query that makes a difference, and search optimization can still be of use to your enterprise.

The enterprise with the most to gain from this increasing volume of search queries is Twitter itself, as the company places sponsored responses at the top of its results pages. The increasing volume of search queries is thus attracting more paid advertising and helping to finance the service. Nevertheless, Twitter must appreciate that sponsored results on its search listings must be prone to the same problem as paid results on conventional search engines in that most intending clients deliberately ignore sponsored results and trust the organic search engine positioning instead.

There are two other considerations from this increasing volume of search queries. Twitter as a service has become more unreliable, unable to cope with the higher demands on it. The second matter, and more important for a commercial enterprise, is the nature of the searches being performed. The majority of search queries on Twitter are currently for news of some form. It seems that Twitter is changing from being a social service to becoming an additional feed for news.

Much has been written by commentators in search marketing about the need to use the social networks, but with Twitter changing its direction and Facebook losing active users, then maintaining your company’s domain well optimized for the conventional search engines is still sensible and the social networks not as important as some would suggest. The conventional search engines are still changing but the basic nature of search does not. When an intending buyer is thinking looking for some product or service, there is always a tendancy to go back to the trusted method when the description for the action has become so ingrained in everyday speech that someone will “Google it”. Employing a dedicated search optimization consultancy to increase the organic search engine positioning of the pages of your website will still be cost effective and have its long term benefits.

The simple mechanical modifications that can arise from a primary search engine optimisation review will lead to a better experience for any site visitor whether he comes from a gateway in a social service or directly from a search engine. There are still many intending clients for whom the search engine home page is their home page of choice, and will still use search queries even for sites for which they are regular consumers, so maintaining a good organic ranking for your pages using search optimization strategies continues to pay dividends.

While the volume of search queries made on Twitter continue to grow, it is apparent that most of these searches are for news feeds. For an enterprise supplying good, attaining a higher search engine positioning for your pages on aconventional search engine results page remains essential. search engine optimisation continues to be a essential marketing tool.